I Am Going to Try An Experiment

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I may be doomed to failure on this new radio website endeavor, but I am going to try something new in terms of ad revenue.

Over the past two years with my radio show, I’ve been growing an email list of radio listeners. That list has crossed 200,000 people. At the same time, this site, to which I have not dedicated a lot of time, is averaging about 75,000 page views a day. Again, it is not even my day job yet.

So when I kick things off again with the new design on January 4th, I’ve going to try a sponsor model instead of an ad model. In other words, I am going to strip away all the advertising and just do a sponsor a week.

What the Sponsor Gets:

They will get a graphic on the front page and a graphic on each post. It will be a static image so ad blockers cannot block it. They will not be in competition with any other advertiser.

They will also get a thank you mention on Monday and Friday that will make it in the emails of those days. So in the worst case scenario they’ll be getting 75,000 page views a day, plus 400,000 eyeballs in email over the course of a week.

What the starting price is going to be: $5000.00 for the week.

I do not need to make a huge profit off the radio website. I do need to cover costs, pay for the redesign, pay a staffer, etc.

We will see if it works. Hopefully, over time, I can raise the price.

I do not want Taboola throwing up on my redesign. I do not want pop up ads and auto play videos and semi-porn to draw in eyeballs.

I may fail. I may not be able to get the advertisers. But I am going to try.

If you want to advertise, it is by the week: Monday to Sunday.

Advertisement specs are:

270px x 270px (or 540×540 for retina-ready ads). This will appear in the main loop’s content flow.

650px x 80px (or 1300×160 for retina). This appears on individual posts above the content block.

Additionally, I have started putting advertisements in my emails and can certainly work with you on advertising through the LiveIntent system. I have not yet decided on email list rentals, but may get there.

Here’s to trying something different.

About the author

Erick Erickson
By Erick Erickson

Erick Erickson

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You can check me out across the series of tubes known as the internet.