NoKA Chocolate

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I’ve never heard of them, but this is a very, very interesting and detailed article about these way the heck overpriced boxes of chocolate.

The summary: NoKA marks up their chocolates 1300% and you can get the same thing elsewhere most likely at a better quality. But, because these are sold at Neiman Marcus for lots and lots of money, they must be the best.

Right?

Hat tip to John Gruber.

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Erick Erickson
By Erick Erickson

Erick Erickson

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