Coke launches Iraq comeback

C

All becomes right with the world.

Despite ongoing violence in Iraq, Coca-Cola is getting back into the bottling business in the war-torn country for the first time in 37 years.In the latest step by the Atlanta-based beverage giant to bolster its presence in a region dominated by archrival Pepsi, Coke is forging its first bottling agreement in Iraq since it pulled out in 1968.The deal — announced Tuesday in Istanbul, Turkey — involves a Turkish company that bottles Coca-Cola products and an Iraqi partner.

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Erick Erickson
By Erick Erickson

Erick Erickson

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